#139: What Business Development Should Look Like For Big Law Junior Associates

Listen here: What Business Development Should Look Like for Big Law Junior Associates

One of the biggest misconceptions junior associates have is that business development begins when someone tells you to start bringing in work. But it doesn’t. You begin business development years earlier because you’re learning how to build relationships, not generate revenue. And those are two different skills. Especially because as a junior, your focus is not always thinking about how to pitch someone but honing your skills about how to ask questions, be curious, listen, and be open to what interests other people.